When do I “Convert” my Lead into an Account and Contact? What should be my Lead Status and Opportunity Stages? How many steps should I have in my sales process? When is a Lead “Qualified”? What are Sales Activities? I have yet to find a company that sells exactly like another. I know it sounds…
NOTE: This blog post was created in June of 2010 (a lot has changed since then) Marketo does all their training and on-boarding of their customers remotely – called a “Smart Start.” Eloqua in contrast has a “Smart Start” that is a week-long and is delivered face-to-face in either Toronto Canada or by your local…
NOTE: This blog post was created in June of 2010 (a lot has changed since then) I recently had an opportunity to look at Eloqua and Marketo in depth for automating mass emails (Q1 2010). We first started off with a Forrester report entitled “B2B Lead Management Automation Market Overview” dated 9/22/2009. Both Marketo and…
In my opinion, SEO (Search Engine Optimization) and PPC (Pay-per-click) or paid website traffic (banner ads or other listings) both have their place in a marketing budget. You need to do both if the Internet is part of lead generation or revenue strategy. Make no mistake, SEO is not free. It needs to be actively…
Google Adwords API to Salesforce.com is not perfect. In fact, it is not uncommon in my experience with a website that receives approximately a 1,000 Web-to-Leads a week for the Google API to miss (provide no data) for quite a few leads every week. Don’t get me wrong – it’s a nice way to jump-start…
What about training for the initial exams? The best place to start is with the Salesforce Certification site (AKA Trailhead). Find the link the link to the Study Guides to get an idea of what is covered with each exam. In the study guide there are some sample questions to test your existing knowledge to…
Prepping for a maintenance exam, or Release Exam, is pretty much like studying for any test. First thing you need to do is watch the webinar that is prepared by Salesforce. Once you have become certified, links to the maintenance exam webinars are sent to you via email from Salesforce.com shortly after a product release….
The Dallas Salesforce User’s Group is a fairly active monthly meeting. Time is dedicated to news, new features, guest speakers, and “Admins helping Admins.” “Admins helping Admins” is an open and informal forum where people ask the group Salesforce.com questions from the simple to the complex. The questions cover the gamut of configuration, to integration…
If I have my people straight, the keynote was delivered by Hilarie Koplow-McAdams, EVP of Worldwide Sales. I thought she did a fabulous communicating Benioff’s vision of cloud computing, specifically the transition of accessing the cloud from mobile devices. Also shown at the Cloudforce 2 Tour was this opening video. If you haven’t seen it…
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