FinServ clients often use some type of territory-based management system to assign accounts to sales representatives. Some financial services firms have very complicated criteria and assignment rules for their sales territories, while others prefer a much simpler approach. With Salesforce, sales assignment and management can be as robust or straightforward as needed to satisfy each…
Business processes are the heartbeat of your organization, and it’s critical that those processes are easy to follow, accurate, and executed in a timely fashion. This is especially true in the Financial Services industry, where a lack of adherence to timelines can have serious regulatory and compliance implications. Salesforce easily tracks your business processes with…
Salesforce Financial Services Cloud (FSC) enables wealth managers to provide a high level of service to their clients. FSC was developed collaboratively with leaders in the financial services industry to help advisors access relevant client data quickly — freeing up more time to leverage that information into personalized, expert recommendations tailored to each client’s goals….
Updated Dec. 12, 2023, to reflect the new name change from Pardot to Marketing Cloud Account Engagement. If you use Salesforce for customer relationship management (CRM), why would you need to add marketing automation? Let’s take a look at a few common wealth management use cases that make Marketing Cloud Account Engagement (MCAE, formerly known…
Within your own Salesforce instance, you can create and leverage a range of Experience Cloud sites to address multiple wealth management use cases. Whether you’re customizing a customer self-help portal. Partner Experience site, or pre-screening tool, Salesforce Experience Cloud can help you elevate the client experience while freeing up your team to focus on high-touch…
Salesforce has developed Financial Services Cloud (FSC) specifically for the financial services industry — a full-featured suite that rolls up relevant relationships and financial activities under each Household account. While Salesforce Sales Cloud offers the flexibility to build out similar connections, there are a few limitations and configuration tips to consider. Let’s start with a…
You’ve been working with a client for a few months, and you’re almost ready to check in with them. Before you do, you’d like to review your recent interactions to get their whole picture fresh in your mind. Strangely, though, when you look at their Household, you only see a few calls that you logged…
Financial advisors understand the importance of providing every client with excellent customer service. And yet, despite the best of intentions, advisors sometimes fall short in this regard. Why? At one level, failing to deliver a great client experience to everyone in a book of business simply comes down to time. While people might have the…
In a previous blog post, I wrote about compliant document storage for Salesforce. Now, we’re expanding the compliance conversation to cover two key wealth management touch points — social media and texting. Clients today expect fast one-to-one communications with practically everyone in their lives, including financial advisors, bankers, and insurance agents. The financial services industry…
The global pandemic changed the way businesses and consumers interact, and the investment industry was no exception. Prior to COVID-19, it was routine for advisors to meet face-to-face with clients. Whether it was an annual portfolio review or to discuss a particular financial issue, advisors used these meetings to build relationships, update clients on their…