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Blog

 

Our Latest News

Simplify Householding in Salesforce Financial Services Cloud

As a Salesforce partner ShellBlack has seen many products based on the platform over the years and one of the most successful to date has been Financial Services Cloud (FSC). Financial companies of all types are seeing the value of Salesforce, particularly with a solution tailored to their needs. Part of the value FSC offers…

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Salesforce events are going virtual! Virtual Dreamin 2020

2020 will forever be remembered as the year our world was turned upside down by a virus. As I write this blog, some states are considering loosening up the stay at home restrictions and allowing certain “non-essential” businesses to open back up, with a phased approach. It will be months before we all return to…

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T3 WEALTH MANAGEMENT SURVEY: CRM MATTERS MOST TO ADVISORS

One of the most insightful annual industry surveys published on the technology used by Wealth Management is theT3/Inside Information Advisor Software Survey by Joel Bruckenstein and Bob Veres. All tables and graphics in this post are from this survey. Published in February of 2020, the survey is 47 pages of technology vendor market share goodness….

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Breaking News! Dreamforce Media Event Highlights Tableau Acquisition

On Monday November 18, 2019, Salesforce invited media guests to the Salesforce Tower to reveal news and product announcements on the eve of Dreamforce. On the forefront of my mind was if the acquisition of Tableau was in fact completed. In case you missed it, Salesforce announced their acquisition of Tableau on August 1, 2019…

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WHAT IS INCLUDED IN THE “LITE” VERSION OF SALESFORCE FSC?

UPDATE: In 2020 this offering was rebranded to “Digital Wealth In A Box” In an earlier blog post we highlighted the market opportunity in wealth management for Salesforce. As we’ve discussed, Salesforce Financial Services Cloud (FSC) is a premium wealthtech platform – with an enterprise security model, robust APIs, and a massive ecosystem of third-party…

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What is a Salesforce RUL – Restricted Use License?

For those buying from Salesforce you might be approached to consider a RUL – Restricted Use License (also referred to as a Restricted SKU). Why should you look at a RUL? Well, it’s a way to get a Salesforce license at a reduced cost. Sounds great – sign me up! Slow down, there is a…

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Salesforce targets RedTail with new Grow Client Relationships Fast Start offering

UPDATE: In 2020 this offering was rebranded to “Digital Wealth In A Box” I’m not sure I’d want to be RedTail right now. Salesforce has them in their sights. According to the T3 2019 Technology Survey, RedTail currently holds over 50% market share for CRMs in the advisor space. Number two on that list, at 8%,…

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Implementing Salesforce – eBook

Why You Need A Guide

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Salesforce Simplified – eBook

Which Edition Is Right For Me  

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Salesforce Secret Formula – eBook

Migrating from Classic to Lightning

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