Web-to-Lead is a cool often overlooked native feature in Salesforce. It simply allows a way for you to create a Lead record in Salesforce from a form you publish on your website. You’ve seen the concept before on websites across the web – fill in some quick information such as First Name, Last Name, Company…
I recently had an email exchange with a Dallas User Group member who needed help getting her HTML emails to work. I find that most people get caught up on getting the images to render in the email. It takes a little bit of extra setup, but it’s not too hard. Here is the process….
These pics are from the “Cocktail Napkin” advertising campaign that appeared in BusinessWeek magazine in 2008. I had these taped to my Salesforce “propaganda” wall in my office. These are scanned images of the actual magazine pages. I think they are a brilliant use of Venn diagrams to make a point by marketing. Click on one of…
NOTE: This blog post was created in June of 2010 (a lot has changed since then) Marketo does all their training and on-boarding of their customers remotely – called a “Smart Start.” Eloqua in contrast has a “Smart Start” that is a week-long and is delivered face-to-face in either Toronto Canada or by your local…
NOTE: This blog post was created in June of 2010 (a lot has changed since then) I recently had an opportunity to look at Eloqua and Marketo in depth for automating mass emails (Q1 2010). We first started off with a Forrester report entitled “B2B Lead Management Automation Market Overview” dated 9/22/2009. Both Marketo and…
In my opinion, SEO (Search Engine Optimization) and PPC (Pay-per-click) or paid website traffic (banner ads or other listings) both have their place in a marketing budget. You need to do both if the Internet is part of lead generation or revenue strategy. Make no mistake, SEO is not free. It needs to be actively…
Google Adwords API to Salesforce.com is not perfect. In fact, it is not uncommon in my experience with a website that receives approximately a 1,000 Web-to-Leads a week for the Google API to miss (provide no data) for quite a few leads every week. Don’t get me wrong – it’s a nice way to jump-start…