Wealth Managment
Updated Dec. 12, 2023, to reflect the new name change from Pardot to Marketing Cloud Account Engagement. If you use Salesforce for customer relationship management (CRM), why would you need to add marketing automation? Let’s take a look at a few common wealth management use cases that make Marketing Cloud Account Engagement (MCAE, formerly known…
Within your own Salesforce instance, you can create and leverage a range of Experience Cloud sites to address multiple wealth management use cases. Whether you’re customizing a customer self-help portal. Partner Experience site, or pre-screening tool, Salesforce Experience Cloud can help you elevate the client experience while freeing up your team to focus on high-touch…
Salesforce has developed Financial Services Cloud (FSC) specifically for the financial services industry — a full-featured suite that rolls up relevant relationships and financial activities under each Household account. While Salesforce Sales Cloud offers the flexibility to build out similar connections, there are a few limitations and configuration tips to consider. Let’s start with a…
You’ve been working with a client for a few months, and you’re almost ready to check in with them. Before you do, you’d like to review your recent interactions to get their whole picture fresh in your mind. Strangely, though, when you look at their Household, you only see a few calls that you logged…
Financial advisors understand the importance of providing every client with excellent customer service. And yet, despite the best of intentions, advisors sometimes fall short in this regard. Why? At one level, failing to deliver a great client experience to everyone in a book of business simply comes down to time. While people might have the…
In a previous blog post, I wrote about compliant document storage for Salesforce. Now, we’re expanding the compliance conversation to cover two key wealth management touch points — social media and texting. Clients today expect fast one-to-one communications with practically everyone in their lives, including financial advisors, bankers, and insurance agents. The financial services industry…
The global pandemic changed the way businesses and consumers interact, and the investment industry was no exception. Prior to COVID-19, it was routine for advisors to meet face-to-face with clients. Whether it was an annual portfolio review or to discuss a particular financial issue, advisors used these meetings to build relationships, update clients on their…
Storing documents and forms for a wealth management firm can be a big job. Many forms need to be stored for compliance reasons, along with helpful notes to reference when planning investment or insurance reviews. It wasn’t so long ago that advisors’ offices were filled with filing cabinets stuffed with years’ worth of client documents….
Scheduling appointments with clients can be time-consuming and challenging, especially with meetings involving several people. You can spend a lot of time going back and forth, trying to find a time that works for everyone. Fortunately, Salesforce has a couple of solutions to make scheduling appointments easier: Salesforce Scheduler, which makes it easier for clients…
Wealth advisors work with many types of clients. Some people and families have straightforward wealth management needs, while others may benefit from more comprehensive financial planning to evaluate and explore relevant insurance solutions. Other types of clients include corporations looking for a knowledgeable advisor to help manage their 401(k) or group benefits such as group…